NIN == WIN

[deathboy]

Because I just open, MP3, replace my CDs, I didn't realise that NIN's Year Zero disc has a thermal effect like the Massive Attack Singles Boxed Set so that the dark colour changes to white, revealing detail underneath.

Watch on YouTube

Well, shit. I guess youz industrialists be just too clevur fur me!

[via wrong1]

Comments

[madkatsjournal.livejournal.com]

Did you do that with a hairdryer, or do you have some sort of superpower to heat up anything in your hand?

[deathboy.livejournal.com]

I didn't do it ;)

the person who made the movie says yes, they used a hairdryer :)

[50-ft-queenie.livejournal.com]

That impressed the heck out of me when I bought the CD and played it for the first time. Damn fine CD it is too.

[nniaa.livejournal.com]

Pfft, even I knew that. You must getting slow now you are old and with child ;P

What manner of sorcery be this!?!

[masterofdorknes.livejournal.com]

That is just awesomely cool

[inferis.livejournal.com]

You clearly haven't seen this then :
http://en.wikipedia.org/wiki/Year_Zero_%28alternate_reality_game%29

[organex.livejournal.com]

The print process uses something called "Thermochromic" inks, and they're coming down in price for print cost. Specifically they're "leucodye thermochromics".

Traditionally the inks turn clear when touched, though they can be bound with a permanent ink. We did a job here at work where we bound a blue leucodye with a red/magenta permanent ink. When it was cool, it was a uniform field of purple. When touched, the blue disappeared, leaving a field of magenta where it had been. We used purple copy ontop of the red, so messages appeared. This was done for a limited access event where the client wanted an "impossible to counterfeit" method of entry.

Cost per unit was under $8, if I recall, for a rather short print run.

[goddesssnoweh.livejournal.com]

[Teenage kid] That was SOOOOOOO COOOOOOL [/Teenage kid]

[vampyricmaiar.livejournal.com]

The marketing for Year Zero has beaten every other album marketing ever hands down (aside from your own self promotion, obviously).

Giving away free songs at gigs (via USB pens) plus various websites which I'm sure you know about just adds to this Year Zero mythos.

Fucking love concept albums, because pretentiousness makes me wet in my pants. Or something.

The website the translated binary takes you too is glorious. Well done Mr. Reznor!

[rfish.livejournal.com]

One of my mates from work discovered the NIN heat sensitive thing and mentioned it to me.

I still think the very coolest thing I've seen is a record by Urusei Yatsura (a Scottish grunge pop band). One of there songs started with a spectrum loading sound, which I thought was vaguely amusing, but assumed when I heard it was just something they'd sampled off the start of a game. Then I read on the web that actually it's a real program they wrote for purpose and loading it give you...

10 PRINT "HAIL SATAN! "
20 GOTO 10

[mechanicaljack.livejournal.com]

I didn't realize it for a full week, and I had the cd in and out of my hands dozens of times during that week. It took loading it in my car, and taking it out later that night after the drive back from the airport, to realize it.