NIN == WIN

[deathboy]

Because I just open, MP3, replace my CDs, I didn't realise that NIN's Year Zero disc has a thermal effect like the Massive Attack Singles Boxed Set so that the dark colour changes to white, revealing detail underneath.

Watch on YouTube

Well, shit. I guess youz industrialists be just too clevur fur me!

[via wrong1]

Comments

[vampyricmaiar.livejournal.com]

The marketing for Year Zero has beaten every other album marketing ever hands down (aside from your own self promotion, obviously).

Giving away free songs at gigs (via USB pens) plus various websites which I'm sure you know about just adds to this Year Zero mythos.

Fucking love concept albums, because pretentiousness makes me wet in my pants. Or something.

The website the translated binary takes you too is glorious. Well done Mr. Reznor!